Screen LibraryPricing analytics : models and advanced quantitative techniques for product pricing /
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| Main Authors: | |
|---|---|
| Published: |
Routledge,
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| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2019. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xix, 317 pages : illustrations, maps, forms ; 24 cm |
| Bibliography: | Includes bibliographical references (pages [304]-311) and index. |
| ISBN: |
9781138623934 (paperback) : 1138623938 (paperback) 9781138036758 (hardcover) 1138036757 (hardcover) |
| Index Number: | HF5416 |
| CLC: | F713.53-39 |
| Call Number: | F713.53-39/P122 |
| Contents: | Preface -- Introduction -- Elasticities : background and concept -- Elasticities ¿ their use in pricing -- Stated preference models -- Conjoint analysis -- Discrete choice models -- Maxdiff models -- Other stated preference methods -- Price segmentation -- Price segmentation: basic models -- Price segmentation: advanced models -- Big data and econometric models -- Working with big data -- Big data and nonlinear prices -- References. |