Onward : how Starbucks fought for its life without losing its soul /
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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Main Authors: | |
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Group Author: | |
Published: |
Rodale : Distributed to the Trade by Macmillan,
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Publisher Address: | New York, NY : |
Publication Dates: | [2011] |
Literature type: | Software eBook |
Language: | English |
Subjects: | |
Summary: |
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation. |
Carrier Form: | xv, 350 pages : illustrations ; 23 cm |
Bibliography: | Includes index. |
ISBN: |
9781609613822 1605292885 9781609611651 1609611659 9781609613822 : softcover 1609613821 : softcover |
Index Number: | HD9199 |
CLC: | F471.268 |
Call Number: | F471.268/S387 |
Contents: |
pt. 1. Love. A beverage of truth -- A love story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe. pt. 2. Confidence. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves. pt. 3. Pain. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true. pt. 4. Hope. Truth in crisis -- A galvanizing moment -- Nimble -- Plan B -- Stay the course. pt. 5. Courage. Innovate -- Conviction -- Connecting dots -- Balance -- Conscience -- Winning -- Ni hao. |