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Onward : how Starbucks fought for its life without losing its soul /

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

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Bibliographic Details
Main Authors: Schultz, Howard
Group Author: Gordon, Joanne
Published: Rodale : Distributed to the Trade by Macmillan,
Publisher Address: New York, NY :
Publication Dates: [2011]
Literature type: Software eBook
Language: English
Subjects:
Schultz, Howard
Starbucks Coffee Company
Coffee industry > United States
Coffee > United States > Marketing
Organizational change > United States
Leadership > United States
Marketing
Industry
Coffee
Organizational Innovation
Leadership
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism
BUSINESS & ECONOMICS > Small Business
Coffee industry
Coffee > Marketing
Organizational change
Management
United States
Nonfiction
Biography
Summary: In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Carrier Form: xv, 350 pages : illustrations ; 23 cm
Bibliography: Includes index.
ISBN: 9781609613822
1605292885
9781609611651
1609611659
9781609613822 : softcover
1609613821 : softcover
Index Number: HD9199
CLC: F471.268
Call Number: F471.268/S387
Contents: pt. 1. Love. A beverage of truth -- A love story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe.
pt. 2. Confidence. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves.
pt. 3. Pain. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true.
pt. 4. Hope. Truth in crisis -- A galvanizing moment -- Nimble -- Plan B -- Stay the course.
pt. 5. Courage. Innovate -- Conviction -- Connecting dots -- Balance -- Conscience -- Winning -- Ni hao.

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