激发:从广告洗脑到激发式营销
Saved in:
Main Authors: | |
---|---|
Published: |
电子工业出版社
|
Publisher Address: | 北京 |
Publication Dates: | 2015 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 11,200页: 图 ; 24cm |
ISBN: | 978-7-121-26116-9 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/6373 |
Contents: | 本书通过近几年最炙手可热的小米手机、褚橙、滴滴打车、微信红包、西少爷肉夹馍、黄太吉煎饼、Roseonly等案例,告诉读者如何用互联网+的思维改造传统广告营销。 |