Screen Library新广告营销一本通
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| Main Authors: | |
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| Published: |
中国经济出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2008 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 13,290页: ; 24cm |
| ISBN: | 978-7-5017-8418-9 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/4460-2 |
| Contents: | 本书全面介绍了广告营销的基本概念、广告营销的媒体特点、广告营销的市场调研、广告营销的战略策划、广告营销的创意之作等内容。 |