The business of brands
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Main Authors: | |
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Group Author: | |
Published: |
Wiley,
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Publisher Address: | Hoboken, N.J. |
Publication Dates: | c2004. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xvi, 270 p.: ; 23 cm. |
ISBN: | 0470862599 (hbk. : alk. paper) |
Index Number: | F713 |
CLC: |
F713.50 F760.5 |
Call Number: | F760.5/M648 |
Contents: | Includes bibliographical references and index. |