Screen LibraryThe business of brands
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Wiley,
|
| Publisher Address: | Hoboken, N.J. |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 270 p.: ; 23 cm. |
| ISBN: | 0470862599 (hbk. : alk. paper) |
| Index Number: | F713 |
| CLC: |
F713.50 F760.5 |
| Call Number: | F760.5/M648 |
| Contents: | Includes bibliographical references and index. |