Screen LibraryPassion branding：harnessing the power of emotion to build strong brands
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| Main Authors: | |
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| Published: |
John Wiley & Sons, Ltd.,
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| Publisher Address: | Chichester |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
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| Carrier Form: | xiii, 249 p.: ill. ; 24 cm. |
| ISBN: | 0470850523 (cloth : alk. paper) |
| Index Number: | F760 |
| CLC: | F760.5 |
| Call Number: | F760.5/D858 |
| Contents: |
Includes bibliographical references and index. Passion branding - a new way of marketing -- The passion economy - a new way of thinking -- Building brands in the passion economy -- Passion branding - more than just brand building -- Passion platforms -- Strategic passion branding management -- The measurement challenge - return on investment and accountability. |