Screen LibraryMastering alliance strategy：a comprehensive guide to design, management, and organization
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Jossey-Bass
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| Publisher Address: | San Francisco, CA |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Series: |
The Jossey-Bass business & management series |
| Subjects: | |
| Carrier Form: | xiv, 410 p.: ill. ; 24 cm. |
| ISBN: | 078796462X (perm. paper) |
| Index Number: | F273 |
| CLC: |
F273.7 F271 F272.3 |
| Call Number: | F273.7/B199 |
| Contents: |
Includes bibliographical references and index. Introduction: what is alliance strategy? -- Envisioning collaboration -- Finding joint value -- Managing risk -- Entering emerging markets -- Putting strategy before structure -- Collaborating with competitors -- Crafting the agreement: lawyers and mana |