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Marketing communications : offline and online integration, engagement and analytics /

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Bibliographic Details
Main Authors: Smith, P. R. Paul Russell, 1957
Group Author: Zook, Ze
Published: KoganPage,
Publisher Address: London :
Publication Dates: 2016.
Literature type: Book
Language: English
Edition: Sixth edition.
Subjects:
Communication in marketing
Carrier Form: xxii, 578 pages : color illustrations ; 25 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780749473402 (paperback) :
0749473401 (paperback)
9780749473419 (ebk)
074947341X (ebk)
Index Number: HF5415
CLC: F713.51
Call Number: F713.51/S656-1/6th ed.

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