Screen LibraryNew directions in critical marketing studies /
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| Group Author: | ; |
|---|---|
| Published: |
SAGE,
|
| Publisher Address: | Los Angeles, California : |
| Publication Dates: | 2013. |
| Literature type: | Book |
| Language: | English |
| Series: |
SAGE library in marketing
|
| Subjects: | |
| Carrier Form: | 4 volumes ; 25 cm. |
| ISBN: |
9781446273265 (hardback) : 1446273261 (hardback) |
| Index Number: | HF |
| CLC: | F713.5 |
| Call Number: | F713.5/N532-2 |
| Contents: | V. 1. Critical marketing and critiques of marketing -- v. 2. Conceptual and ethical critiques -- v. 3. Power, resistance and marketplace boundaries -- v. 4. The structuring of marketing and consumer practice. |