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Critical marketing studies

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Bibliographic Details
Group Author: Tadajewski Mark; Maclaran Pauline
Published: SAGE,
Publisher Address: London
Publication Dates: 2009.
Literature type: Book
Language: English
Series: SAGE library in marketing
Subjects:
Consumer behavior
Marketing research
Marketing
Carrier Form: 3 v.: ill. ; 25 cm.
ISBN: 9781847875709 (set : alk. paper)
184787570X (set : alk. paper)
Index Number: F713
CLC: F713.5
Call Number: F713.5/C934
Contents: Includes bibliographical references.
v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.

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