Franco sells Spain to America Hollywood, tourism and public relations as postwar Spanish soft power /
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish...
Saved in:
Main Authors: | |
---|---|
Published: |
|
Literature type: | Electronic Software eBook |
Language: | English |
Series: |
Palgrave studies in the history of the media
|
Subjects: | |
Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137372574 |
Summary: |
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. |
Item Description: |
Electronic book text. Epublication based on: 9781137299284. |
Carrier Form: | 288 p. : 10 b&w, halftones. |
ISBN: |
9781137372574 : 1137372575 : |
CLC: | K551 |
Contents: | 1. Introduction 2. Be El Caudillo's Guest: Postwar American Tourism To Franco Spain 3. 'Hollywood In Madrid': The American Film Industry and the Franco Regime 4. The Franco Regime's Postwar US Public Relations Strategies: Media, Messages, and Relationships in America 5. The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat 6. The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 Million US Outreach Summa 7. Conclusion: Success, Inertia, Death, Democracy and a Fallacy. |