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CLC: G - 文化、科学、教育、体育

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Franco sells Spain to America Hollywood, tourism and public relations as postwar Spanish soft power /

A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish...

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Bibliographic Details
Main Authors: Rosendorf, Neal M
Published:
Literature type: Electronic Software eBook
Language: English
Series: Palgrave studies in the history of the media
Subjects:
New York World's Fair > New York, N.Y. > 1964-1965
Propaganda > History > 20th century > Spain
Tourism > History > 20th century > Spain
Motion picture locations > Spain
Social & cultural history > c 1945 to c 2000 Post-war period > Spain
European history > c 1945 to c 2000 Post-war period > Spain
Postwar 20th century history, from c 1945 to c 2000 > c 1945 to c 2000 Post-war period > Spain
History
Spain > Foreign relations > United States
United States > Foreign relations > Spain
Spain > Foreign relations > 1939-1975
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9781137372574
Summary: A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
Item Description: Electronic book text.
Epublication based on: 9781137299284.
Carrier Form: 288 p. : 10 b&w, halftones.
ISBN: 9781137372574 :
1137372575 :
CLC: K551
Contents: 1. Introduction 2. Be El Caudillo's Guest: Postwar American Tourism To Franco Spain 3. 'Hollywood In Madrid': The American Film Industry and the Franco Regime 4. The Franco Regime's Postwar US Public Relations Strategies: Media, Messages, and Relationships in America 5. The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat 6. The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 Million US Outreach Summa 7. Conclusion: Success, Inertia, Death, Democracy and a Fallacy.

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