Screen LibraryAdoption of innovation : balancing internal and external stakeholders in the marketing of innovation /
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| Group Author: | ; |
|---|---|
| Published: |
Springer/Springer International Publishing,
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| Publisher Address: | Cham, Switzerland : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Subjects: | |
| Carrier Form: | vi, 230 pages : illustrations (some color) ; 25 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783319145228 (hardback) : |
| Index Number: | HD45 |
| CLC: | F273.1 |
| Call Number: | F273.1/A239 |