Got game:how the gamer generation is reshaping business forever

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Bibliographic Details
Main Authors: Beck John C.
Group Author: Wade Mitchell.
Published: Harvard Business School Press,
Publisher Address: Boston
Publication Dates: c2004.
Literature type: Book
Language: English
Subjects:
Carrier Form: x, 202 p.: ill. ; 25 cm.
ISBN: 1578519497 (alk. paper)
Index Number: G899
CLC: G899-05
Call Number: G899-05/B393
Contents: Includes bibliographical references and index.
Introduction: Planet of the Rotting Minds? ... How Video Games Forged the Next Baby Boom -- Space Invader: How Games Became So Important Without the Rest of Us Noticing -- Sex, Violence, and Stereotypes: What We Worry About In Games ... And Why We Don't Need To -- Not the Real World: How the Experience of Gaming Differs From Just About Everything Else ... and Why That Makes Gamers Different -- Want 'Tude With That?: How Gamers' Values and Skills Shape Their Professional Performance -- Play Nice: After All That Time Alone, Can Gamers Be Great Team Players? -- Win or Go Home: How Video Games Built ROI Into This Generation's DNA -- Gamers On Top: What To Expect From Gamers as Executives -- Press Start to Continue: What's Next For Gamers--and Us.