Screen LibraryEncouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline m...
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| Main Authors: | |
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| Group Author: | |
| Published: |
Business Science Reference, an imprint of IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Series: |
Research insights
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series ; |
| Subjects: | |
| Summary: |
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"-- |
| Item Description: | Series title "research insights" taken from cover. |
| Carrier Form: | ix, 222 pages : illustrations ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781683180128 1683180127 |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Call Number: | F713.36/K215 |
| Contents: | E-marketing in a digitalized world -- Technological background knowledge to use the Internet as a marketing tool -- Consumers and communities -- Consumer engagement in social media platforms -- Content is king : the role of content management in online marketing -- Towards an integrated online-offline marketing design : integrating knowledge management, multi-channel marketing, big data, and costumer analytics. |