Screen LibraryMarketing and consumer behavior : concepts, methodologies, tools, and applications /
"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"--
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| Corporate Authors: | |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2015] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions"-- |
| Carrier Form: | 4 volumes : illustrations, forms ; 29 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781466673571 (set) : 1466673575 (set) 9781466673588 (ebook) 1466673583 (ebook) 9781466673601 (print & perpetual access) 1466673605 (print & perpetual access) |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/M345 |