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Customer analytics for dummies /

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

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Bibliographic Details
Main Authors: Sauro, Jeff
Corporate Authors: Wiley (Online service)
Published: John Wiley & Sons, Inc.,
Publisher Address: Hoboken, NJ :
Publication Dates: [2015]
Literature type: eBook
Language: English
Series: For dummies
Subjects:
Consumer behavior > Data processing.
Consumers > Research > Data processing.
Data mining.
Marketing research.
Electronic books.
Online Access: http://www.cnpereading.com/pages/publications/form/article/40288acb4b535068014b715f4a7e0fe4
Summary: Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Item Description: Description based on print version record.
Includes index.
Carrier Form: 1 online resource (x, 324 pages) : illustrations.
Also available in print.
ISBN: 9781118937631 (electronic bk.)
1118937597
9781118937594
Index Number: HF5415
CLC: F713.55-39
Contents: Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics.

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