Customer analytics for dummies /
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
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Main Authors: | |
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Corporate Authors: | |
Published: |
John Wiley & Sons, Inc.,
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Publisher Address: | Hoboken, NJ : |
Publication Dates: | [2015] |
Literature type: | eBook |
Language: | English |
Series: |
For dummies
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Subjects: | |
Online Access: |
http://www.cnpereading.com/pages/publications/form/article/40288acb4b535068014b715f4a7e0fe4 |
Summary: |
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. |
Item Description: |
Description based on print version record. Includes index. |
Carrier Form: |
1 online resource (x, 324 pages) : illustrations. Also available in print. |
ISBN: |
9781118937631 (electronic bk.) 1118937597 9781118937594 |
Index Number: | HF5415 |
CLC: | F713.55-39 |
Contents: | Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. |