Customer analytics for dummies /
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
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Main Authors: | |
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Published: |
John Wiley & Sons, Inc.,
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Publisher Address: | Hoboken, NJ : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: | English |
Series: |
For dummies
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Subjects: | |
Summary: |
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. |
Item Description: | Includes index. |
Carrier Form: | x, 324 pages : illustrations ; 24 cm. |
ISBN: |
9781118937594 1118937597 |
Index Number: | HF5415 |
CLC: | F713.55-39 |
Call Number: | F713.55-39/S259 |
Contents: | Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. |