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Customer analytics for dummies /

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

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Bibliographic Details
Main Authors: Sauro, Jeff
Published: John Wiley & Sons, Inc.,
Publisher Address: Hoboken, NJ :
Publication Dates: [2015]
Literature type: Book
Language: English
Series: For dummies
Subjects:
Consumer behavior > Data processing
Consumers > Research > Data processing
Data mining
Marketing research
Summary: Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Item Description: Includes index.
Carrier Form: x, 324 pages : illustrations ; 24 cm.
ISBN: 9781118937594
1118937597
Index Number: HF5415
CLC: F713.55-39
Call Number: F713.55-39/S259
Contents: Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics.

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