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Reverse psychology marketing：the death of traditional marketing and the rise of the new "pull" game

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Bibliographic Details
Main Authors: Sinha Indrajit
Group Author: Foscht Thomas
Published: Palgrave MacMillan,
Publisher Address: Baskingstoke New York
Publication Dates: 2007.
Literature type: Book
Language: English
Subjects:
Marketing > Psychological aspects
Marketing > Social aspects
Carrier Form: xiv, 198 p.:: ill. ; 24 cm.
ISBN: 9780230507548 (cloth)
0230507549 (cloth)
Index Number: F713
CLC: F713.50
Call Number: F713.50/S617
Contents: Includes index.

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