The marketing firm:economic psychology of corporate behaviour
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Main Authors: | |
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Group Author: | |
Published: |
Edward Elgar,
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Publisher Address: | Cheltenham, UK ; Northampton, MA |
Publication Dates: | c2011. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | vi, 320 p.: ill. ; 24 cm. |
ISBN: |
9781848444157 (hbk.) 184844415X (hbk.) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/V438 |
Contents: | Includes bibliographical references (p. 297-304) and index. |