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Author: [上海住总集团建设发展有限公司，历史建筑保护研究室编著]

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Content marketing strategies for dummies /

"Blogs and social platforms are all the rage right now<U+2014>especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your co...

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Bibliographic Details
Main Authors: Diamond, Stephanie
Published: John Wiley & Sons, Inc.,
Publisher Address: Hoboken, NJ :
Publication Dates: [2016]
Literature type: Book
Language: English
Series: For dummies
Subjects:
Internet marketing
Marketing > Social aspects
Target marketing
Social media
Summary: "Blogs and social platforms are all the rage right now<U+2014>especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and all
Item Description: Includes index.
Carrier Form: xii, 386 pages : illustrations ; 24 cm.
ISBN: 9781119154549
1119154545
Index Number: HF5415
CLC: F713.36
Call Number: F713.36/D537-1

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