Brand esSense : using sense, symbol and story to design brand identity /
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Main Authors: | |
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Published: |
Kogan Page Limited,
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Publisher Address: | London ; Phildelphia : |
Publication Dates: | 2014. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | ix, 218 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references (p. 205-211) and index. |
ISBN: |
9780749470012 : 0749470011 |
Index Number: | HF5415 |
CLC: | F760.5 |
Call Number: | F760.5/G143 |
Contents: | The reality of perception -- The senses close up -- Sensing from a distance -- Symbols and signs -- Story and archetypes -- Using archetypes in branding -- Finding the esSense of your brand -- Applying the esSense framework. |