Screen LibraryBrand esSense : using sense, symbol and story to design brand identity /
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| Main Authors: | |
|---|---|
| Published: |
Kogan Page Limited,
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| Publisher Address: | London ; Phildelphia : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | ix, 218 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (p. 205-211) and index. |
| ISBN: |
9780749470012 : 0749470011 |
| Index Number: | HF5415 |
| CLC: | F760.5 |
| Call Number: | F760.5/G143 |
| Contents: | The reality of perception -- The senses close up -- Sensing from a distance -- Symbols and signs -- Story and archetypes -- Using archetypes in branding -- Finding the esSense of your brand -- Applying the esSense framework. |