Screen LibraryHandbook of research on contemporary consumerism /
"This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, an...
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| Group Author: | ; |
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| Published: |
IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2020] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding."-- |
| Carrier Form: | xxi, 361 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 304-354) and index. |
| ISBN: |
9781522582700 1522582703 |
| Index Number: | HB801 |
| CLC: | F713.55-62 |
| Call Number: | F713.55-62/H236-10 |