Screen Library善因营销：推动企业和公益事业共赢 = Cause related marketing
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| Main Authors: | |
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| Group Author: | |
| Published: |
中国财政经济出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2006 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 306页: ; 24cm |
| ISBN: | 7-5005-9226-4 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/7228 |
| Contents: | 本书对参与善因营销活动的各方以及企业与消费者对待善因营销的态度进行了独到的分析比较和深层次探讨，引用来自英国和全球的各类案例，对善因营销的实际应用展开了形象生动的讨论。 |