Screen LibraryUX fundamentals for non-UX professionals : user experience principles for managers, writers, designers, and developers /
"Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to perform...
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| Main Authors: | |
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| Published: |
Apress,
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| Publisher Address: | [Berkeley, California] : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, |
| Carrier Form: | xiv, 349 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781484238103 (paperback : alkaline paper) : 1484238109 (paperback : alkaline paper) |
| Index Number: | QA76 |
| CLC: | TP11 |
| Call Number: | TP11/S934 |
| Contents: | Part 1. UX principles. UX is unavoidable ; You are not the user ; You compete with everything ; The user is on a journey ; Keep it simple ; Users collect experiences ; Speak the user's language ; Favor the familiar ; Stability, reliability, and security ; Speed ; Usefulness ; The lives in front of interfaces -- Part 2. Being human. Perception ; Attention ; Flow ; Laziness ; Memory ; Rationalization ; Accessibility ; Storytelling -- Part 3. Persuasion. Empathy ; Authority ; Motivation ; Relevancy ; Reciprocity ; Product ; Price ; Promotion ; Place -- Part 4. Process. Waterfall, agile, and lea |