Cover is for reference only

Marketing yourself

Saved in:
Bibliographic Details
Main Authors: Ciletti Dorene.
Corporate Authors: Thomson Learning (Firm); South-Western Educational Publishing.
Published: Thomson/South-Western,
Publisher Address: Mason, OH
Publication Dates: c2004.
Literature type: Book
Language: English
Subjects:
Marketing > Study and teaching (Secondary)
Marketing > Vocational guidance.
Vocational guidance.
Business education.
Carrier Form: ix, 344 p.: col. ill. ; 29 cm. +Portfolio builder CD, version 1.0 (in pocket)
ISBN: 0538436409
Index Number: F713
CLC: F713.5
G633.98
Call Number: F713.5/C572
Contents: Includes index.
Chapter 1. Development of the marketplace -- Chapter 2. The character of the market -- Chapter 3. Developing your product -- Chapter 4. Product promotion : your self-presentation -- Chapter 5. Who is your market? -- Chapter 6. Strategy and planning -- Chapter 7. Resumes : your personal advertisement -- Chapter 8. Pricing your product -- Chapter 9. Product promotion : correspondence and other tools -- Chapter 10. Product promotion : selling yourself in interviews -- Chapter 11. The entrepreneurial spirit -- Chapter 12. Workplace success.
Grades 9-12.

Related Book Recommendations