Evaluating the gaps and intersections between marketing education and the marketing profession /
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Group Author: | ; ; |
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Published: |
Business Science Reference, an imprint of IGI Global,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2019] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Item Description: | "Research essentials"--cover. |
Carrier Form: | xx, 252 pages : illustrations, forms ; 26 cm. |
Bibliography: | Includes bibliographical references (pages 184-243) and index. |
ISBN: |
9781522586913 1522586911 |
CLC: | F713.5-4 |
Call Number: | F713.5-4/E921 |