Evaluating the gaps and intersections between marketing education and the marketing profession /

Saved in:
Bibliographic Details
Group Author: Pinheiro, Margarida M., 1961-; Estima, Ana, 1975-; Marques, Susana, 1969-
Published: Business Science Reference, an imprint of IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2019]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Item Description: "Research essentials"--cover.
Carrier Form: xx, 252 pages : illustrations, forms ; 26 cm.
Bibliography: Includes bibliographical references (pages 184-243) and index.
ISBN: 9781522586913
1522586911
CLC: F713.5-4
Call Number: F713.5-4/E921