Marketing yourself
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Main Authors: | |
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Corporate Authors: | ; |
Published: |
Thomson/South-Western,
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Publisher Address: | Mason, OH |
Publication Dates: | c2004. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | ix, 344 p.: col. ill. ; 29 cm. +Portfolio builder CD, version 1.0 (in pocket) |
ISBN: | 0538436409 |
Index Number: | F713 |
CLC: |
F713.5 G633.98 |
Call Number: | F713.5/C572 |
Contents: |
Includes index. Chapter 1. Development of the marketplace -- Chapter 2. The character of the market -- Chapter 3. Developing your product -- Chapter 4. Product promotion : your self-presentation -- Chapter 5. Who is your market? -- Chapter 6. Strategy and planning -- C Grades 9-12. |