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Data warehousing and business intelligence for e-Commerce /

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...

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Bibliographic Details
Main Authors: Simon, Alan R. (Author)
Corporate Authors: Elsevier Science & Technology.
Group Author: Shaffer, Steven L. (Editor)
Published: Morgan Kaufmann,
Publisher Address: San Francisco :
Publication Dates: 2001.
Literature type: eBook
Language: English
Series: Morgan Kaufman series in data management
Subjects:
Electronic Commerce.
Business intelligence.
Data warehousing.
Industrial marketing.
BUSINESS & ECONOMICS > Marketing. > Marketing.
BUSINESS & ECONOMICS > Multilevel. > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic books.
Online Access: http://www.sciencedirect.com/science/book/9781558607132
Summary: You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.
Item Description: Includes index.
Carrier Form: 1 online resource (xxi, 287 pages) : illustrations.
Bibliography: Includes bibliographical references and index.
ISBN: 0585457115
9780585457116
0080491022
9780080491028
9781558607132
1558607137
1281007196
9781281007193
Index Number: HF5548
CLC: F713.36
Contents: Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions.

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