Screen LibraryAdvertising now, online
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| Group Author: | |
|---|---|
| Published: |
Taschen,
|
| Publisher Address: | Hong Kong |
| Publication Dates: | [2006?] |
| Literature type: | Book |
| Language: |
English French German |
| Subjects: | |
| Carrier Form: | 448 p.: chiefly col. ill. ; 26 cm. +1 videodisc (4 3/4 in.) |
| ISBN: |
3822849561 9783822849569 |
| Index Number: | F713 |
| CLC: |
F713.8-39 J534.3-39 |
| Call Number: | F713.8-39/A244 |
| Contents: |
"This second installment in TASCHEN's advertising series joins Advertising now! Print and the forthcoming Advertising Now! Films ..."--Cover. Includes indexes of agencies and clients. Accompanying DVD contains selections from the interactive advertisements featured in the book. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. |