Advertising now, online
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Group Author: | |
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Published: |
Taschen,
|
Publisher Address: | Hong Kong |
Publication Dates: | [2006?] |
Literature type: | Book |
Language: |
English French German |
Subjects: | |
Carrier Form: | 448 p.: chiefly col. ill. ; 26 cm. +1 videodisc (4 3/4 in.) |
ISBN: |
3822849561 9783822849569 |
Index Number: | F713 |
CLC: |
F713.8-39 J534.3-39 |
Call Number: | F713.8-39/A244 |
Contents: |
"This second installment in TASCHEN's advertising series joins Advertising now! Print and the forthcoming Advertising Now! Films ..."--Cover. Includes indexes of agencies and clients. Accompanying DVD contains selections from the interactive advertisements featured in the book. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. |