Critical analysis and architecture for strategic business planning /

"This book is built on the concept that to strategically plan the future of a business it is necessary to first know the business and its position in the marketplace by providing research on comprehensive analysis methodology that allows reader to follow the resources based view of seeking comp...

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Bibliographic Details
Main Authors: McKee, James, 1940-
Published: Business Science Reference, IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2022]
Literature type: Book
Language: English
Series: Advances in business strategy and competitive advantage (ABSCA) book series,
Subjects:
Summary: "This book is built on the concept that to strategically plan the future of a business it is necessary to first know the business and its position in the marketplace by providing research on comprehensive analysis methodology that allows reader to follow the resources based view of seeking competitive advantage"--
Item Description: "Premier Reference Source" -- from cover.
Carrier Form: xxiii, 289 pages : illustrations ; 27 cm.
Bibliography: Includes bibliographical references (pages 252-285) and index.
ISBN: 9781799880738
1799880737
Index Number: HD30
CLC: F272.15
Call Number: F272.15/M154