Screen LibraryControversies in contemporary advertising /
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| Main Authors: | |
|---|---|
| Published: |
SAGE,
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| Publisher Address: | Los Angeles : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Edition: | Second edition. |
| Subjects: | |
| Carrier Form: | xvii, 311 pages ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 279-302) and index. |
| ISBN: |
9781452261072 (paperback : alkaline paper) : 1452261075 (paperback : alkaline paper) |
| Index Number: | HF5823 |
| CLC: | F713.8 |
| Call Number: | F713.8/S541/2nd ed. |
| Contents: | Advertising, its supporters, and its critics -- Living in a consumer culture -- Advertising and the media : changes and challenges -- How advertising is regulated : government and industry -- Beyond subliminal : the pervasiveness of persuasion -- Advertising choices : influences of stereotypes and taste -- Gender and advertising : how gender shapes meaning -- Advertising and race : examining the melting pot -- Advertising and age, sexual orientation, and ability : marginalized or mainstreamed? -- Children and advertising : emerging consumers, problematic strategies -- Advertising controversial products : bans and beliefs -- Tobacco and alcohol advertising : industries in flux -- Advertising prescription drugs : healthy tactics or risky propositions? -- Political advertising : do "we the people" still matter? -- Socially responsible advertising : does a brand have a conscience? -- Online advertising : the ever-evolving landscape -- Advertising : being ethical advertisers in a challenging age. |