Screen LibraryAdvertising & promotion /
Saved in:
| Main Authors: | |
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| Group Author: | |
| Published: |
SAGE Publications Ltd,
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| Publisher Address: | London : |
| Publication Dates: | 2015. |
| Literature type: | Book |
| Language: | English |
| Edition: | Third edition. |
| Subjects: | |
| Item Description: | Previous edition: 2010. |
| Carrier Form: | xvi, 326 pages : illustrations (chiefly color) ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 305-315) and index. |
| ISBN: |
9781446280713 (hardcover) : 1446280713 (hardcover) 1446280721 (paperback) 9781446280720 (paperback) |
| Index Number: | HF5823 |
| CLC: | F713.8 |
| Call Number: | F713.8/H122/3rd ed. |
| Contents: | Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising. |