华为的营销策略 = The marketing of HuaWei innovation
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Main Authors: | |
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Published: |
海天出版社
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Publisher Address: | 深圳 |
Publication Dates: | 2006 |
Literature type: | Book |
Language: | Chinese |
Series: |
创新华为系列 ; 4 |
Subjects: | |
Carrier Form: | 187页: ; 25cm |
ISBN: | 7-80697-840-2 |
Index Number: | F426 |
CLC: | F426.63 |
Call Number: | F426.63/7290 |
Contents: | 本书介绍了华为公司成功的市场营销策略,包括:营销战、品牌营销、客户关系行销、会展营销、营销团队培训、营销控制、国际化营销等。 |