Screen Library未来只有超级IP
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| Main Authors: | |
|---|---|
| Published: |
西南财经大学出版社
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| Publisher Address: | 成都 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 32,190页: ; 21cm |
| ISBN: | 978-7-5504-4035-7 |
| Index Number: | D923 |
| CLC: | D923.404 |
| Call Number: | D923.404/6833 |
| Contents: | 本书从不同的视角切入IP现象，试图归纳出打造超级IP的必然逻辑，揭示了IP的本质是吸引用户注意力，预测未来趋势是万物皆IP，并深入探讨了“超级IP”如何保持长青。 |