未来只有超级IP
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Main Authors: | |
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Published: |
西南财经大学出版社
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Publisher Address: | 成都 |
Publication Dates: | 2019 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 32,190页: ; 21cm |
ISBN: | 978-7-5504-4035-7 |
Index Number: | D923 |
CLC: | D923.404 |
Call Number: | D923.404/6833 |
Contents: | 本书从不同的视角切入IP现象,试图归纳出打造超级IP的必然逻辑,揭示了IP的本质是吸引用户注意力,预测未来趋势是万物皆IP,并深入探讨了“超级IP”如何保持长青。 |