Screen LibraryAdvertising and consumer culture in China /
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| Main Authors: | |
|---|---|
| Published: |
Polity Press,
|
| Publisher Address: | Cambridge, UK : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Series: |
China today series
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| Subjects: | |
| Carrier Form: | x, 297 pages : maps, forms ; 21 cm. |
| Bibliography: | Includes bibliographical references (pages [254]-275) and indexes. |
| ISBN: |
9780745671178 (paperback) : 0745671179 (paperback) 9780745671161 (hardback) 0745671160 (hardback) 9781509511136 (mobi) 150951113X (mobi) 9781509511143 epub 1509511148 epub |
| Index Number: | HF5813 |
| CLC: | F713.80 |
| Call Number: | F713.80/L693 |
| Contents: | Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index. |