Mass communication theory : foundations, ferment, and future /
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Main Authors: | |
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Published: |
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Literature type: | Book |
Language: | English |
Edition: | 6th ed. |
Series: |
Wadsworth series in mass communication and journalism
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Subjects: | |
Carrier Form: | xxiv, 392 p. : ill. ; 24 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
0495898872 9780495898870 : |
Index Number: | P90 |
CLC: | G206.3 |
Call Number: | G206.3/B225/6th ed. |
Contents: | Section 1: Introduction to mass communication theory. Understanding and Evaluating Mass Communication Theory ; Four Eras of Mass Communication Theory. -- Section 2: The era of mass society and mass culture. The Rise of Media Industries and Mass Society Theory ; The Rise of Media Theory in the Age of Propaganda ; Normative Theories Of Mass Communication. -- Section 3: From limited-effects to critical cultural theories: ferment in the field. The Rise of Limited-Effects Theory ; Moving Beyond Limited Effects: Focus on Functionalism and Children ... |