Screen LibraryMass communication theory : foundations, ferment, and future /
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| Literature type: | Book |
| Language: | English |
| Edition: | 6th ed. |
| Series: |
Wadsworth series in mass communication and journalism
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| Carrier Form: | xxiv, 392 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
0495898872 9780495898870 : |
| Index Number: | P90 |
| CLC: | G206.3 |
| Call Number: | G206.3/B225/6th ed. |
| Contents: | Section 1: Introduction to mass communication theory. Understanding and Evaluating Mass Communication Theory ; Four Eras of Mass Communication Theory. -- Section 2: The era of mass society and mass culture. The Rise of Media Industries and Mass Society Theory ; The Rise of Media Theory in the Age of Propaganda ; Normative Theories Of Mass Communication. -- Section 3: From limited-effects to critical cultural theories: ferment in the field. The Rise of Limited-Effects Theory ; Moving Beyond Limited Effects: Focus on Functionalism and Children ... |