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The social media bible：tactics, tools, and strategies for business success

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Bibliographic Details
Main Authors: Safko Lon
Group Author: Brake David K
Published: John Wiley & Sons,
Publisher Address: Hoboken, N.J.
Publication Dates: c2009.
Literature type: Book
Language: English
Subjects:
Internet marketing
Social media > Economic aspects
Online social networks > Economic aspects
Electronic commerce
Web 2.0
Social Software
Virtuelle Gemeinschaft
E-business
Online-Werbung
Internet > Marketing
Marketing > Internet
Web 2.0 > Marketing
Marketing > Web 2.0
Elektronischer Markt > Marketing
Marketingstrategie
Soziale Software
Erfolgsfaktor
Unternehmen
Carrier Form: xviii, 821 p.: ill. ; 24 cm.
ISBN: 9780470411551 (pbk.)
0470411554 (pbk.)
Index Number: F713
CLC: F713.36
Call Number: F713.36/S128
Contents: Includes index.
What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple
"'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business"--P. [4] of cover.

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