Handbook of market segmentation:strategic targeting for business and technology firms
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Main Authors: | |
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Published: |
Haworth Press,
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Publisher Address: | New York |
Publication Dates: | c2004. |
Literature type: | Book |
Language: | English |
Edition: | 3rd ed. |
Series: |
Haworth series in segmented, targeted, and customized marketing |
Subjects: | |
Item Description: | Market segmentation. |
Carrier Form: | xviii, 241 p.: ill. ; 23 cm. |
ISBN: |
0789021560 (alk. paper) 0789021579 (soft : alk. paper) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/W424/3rd.ed. |
Contents: |
Rev. ed. of: Market segmentation. Rev. ed. c1994. Includes bibliographical references p. (225-232) and index. |