Screen LibraryHandbook of market segmentation：strategic targeting for business and technology firms
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| Main Authors: | |
|---|---|
| Published: |
Haworth Press,
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| Publisher Address: | New York |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Edition: | 3rd ed. |
| Series: |
Haworth series in segmented, targeted, and customized marketing |
| Subjects: | |
| Item Description: | Market segmentation. |
| Carrier Form: | xviii, 241 p.: ill. ; 23 cm. |
| ISBN: |
0789021560 (alk. paper) 0789021579 (soft : alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/W424/3rd.ed. |
| Contents: |
Rev. ed. of: Market segmentation. Rev. ed. c1994. Includes bibliographical references p. (225-232) and index. |