Market segmentation:conceptual and methodological foundations

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Bibliographic Details
Main Authors: Wedel Michel.
Group Author: Kamakura Wagner A.; (Wagner Antonio)
Published: Kluwer Academic,
Publisher Address: Boston
Publication Dates: c2000.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Carrier Form: xxii, 382 p.: ill. ; 25 cm.
ISBN: 0792386353 (alk. paper)
Index Number: F713
CLC: F713.5
Call Number: F713.5/W391/2nd.ed.
Contents: Includes bibliographical references (p. [345]-370]) and index.