Market segmentation:conceptual and methodological foundations
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Main Authors: | |
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Group Author: | ; |
Published: |
Kluwer Academic,
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Publisher Address: | Boston |
Publication Dates: | c2000. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Carrier Form: | xxii, 382 p.: ill. ; 25 cm. |
ISBN: | 0792386353 (alk. paper) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/W391/2nd.ed. |
Contents: | Includes bibliographical references (p. [345]-370]) and index. |