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Marketing planning guide

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Bibliographic Details
Main Authors: Stevens Robert E 1942-
Group Author: Loudon David L; Warren William E
Published: Haworth Press,
Publisher Address: New York
Publication Dates: c1991.
Literature type: Book
Language: English
Subjects:
Marketing > Management
Carrier Form: xiii, 289 p.: ; 21 cm.
ISBN: 1560240849 (pbk. : alk. paper)
Index Number: F713
CLC: F713.5-62
Call Number: F713.5-62/S845/
Contents: Includes bibliographical references and index.

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