Screen LibraryCreating experience value in tourism /
"Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clar...
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| Group Author: | ; ; |
|---|---|
| Published: |
CABI,
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| Publisher Address: | Wallingford, Oxfordshire, UK : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd edition. |
| Subjects: | |
| Summary: |
"Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: Introduces the concept of co-creation of value in the tourist experience, looking at the |
| Carrier Form: | xii, 259 pages : color illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781786395030 1786395037 |
| Index Number: | G155 |
| CLC: | F590-05 |
| Call Number: | F590-05/C912/2nd ed. |