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Branding across borders：a guide to global brand marketing

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Bibliographic Details
Main Authors: Gregory James R
Group Author: Wiechmann Jack G
Published: McGraw-Hill,
Publisher Address: Chicago, Ill.
Publication Dates: 2001.
Literature type: Book
Language: English
Subjects:
Brand name products > Marketing
Carrier Form: xxiv, 232 p.: ill. ; 24 cm.
ISBN: 0658009451(cloth)
Index Number: F760
CLC: F760.5
F713.50
Call Number: F760.5/G822
Contents: Includes bibliographical references (p. 213-214) and index.

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