How consumers pick a hotel:strategic segmentation and target marketing
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Main Authors: | |
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Published: |
Haworth Press,
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Publisher Address: | New York |
Publication Dates: | c1997. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | x, 164 p.: ill. ; 22 cm. |
ISBN: | 078900139X (alk. paper) |
Index Number: | F719 |
CLC: |
F719.2 F590.8 |
Call Number: | F719.2/C132/ |
Contents: | Includes bibliographical references (p. 145-162) and index. |