How consumers pick a hotel:strategic segmentation and target marketing

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Bibliographic Details
Main Authors: Cahill Dennis J
Published: Haworth Press,
Publisher Address: New York
Publication Dates: c1997.
Literature type: Book
Language: English
Subjects:
Carrier Form: x, 164 p.: ill. ; 22 cm.
ISBN: 078900139X (alk. paper)
Index Number: F719
CLC: F719.2
F590.8
Call Number: F719.2/C132/
Contents: Includes bibliographical references (p. 145-162) and index.