Screen LibraryThe Virgin way : everything I know about leadership /
" While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola...
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| Main Authors: | |
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| Published: |
Portfolio/Penguin,
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| Publisher Address: | New York : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
" While building the Virgin Group over forty years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way." ... |
| Item Description: | Includes index. |
| Carrier Form: | 392 pages ; 24 cm |
| ISBN: |
9781591847564 (paperback) : 9781591847373 (hardcover) 1591847370 (hardcover) |
| Index Number: | HD57 |
| CLC: | F272.91 |
| Call Number: | F272.91/B821-1 |
| Contents: | Preface : Life's too short: don't enjoy it? Don't do it! -- Part I. Listen : Old blocks and young chips: leadership lessons begin at home -- The dying art of listening: Listen, it makes you sound smarter -- Mirror mirror: how do you look to your customers? -- K-I-S-S and tell: simplicity wins every time -- Burn down the mission: mission misstatements -- Part II. Learn : Defining leadership: and its multiple myths -- What chance luck?: Fortune favours the bold -- Typically atypical: an aversion to the average -- Big dogfights: don't always go to the biggest dogs -- Innovation is nothing new: |