Marketing:real people, real choices = 所罗门营销学:真实的人, 真实的选择

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Bibliographic Details
Main Authors: Solomon Michael R
Group Author: Marshall Greg W; Stuart Elnora W
Published: 清华大学出版社
Publisher Address: 北京
Publication Dates: c2010
Literature type: Book
Language: English
Edition: 6th ed.
Series: 美国商学院原版教材精选系列
Carrier Form: xxiii, 602 p.: ill. ; 26 cm.
ISBN: 9787302241072
Index Number: F713
CLC: F713.50
Call Number: F713.50/S689-2/6th.ed.
Contents: Includes bibliographical references and index.